Brewers adapt to changing drinking patterns
IWSR analyses the strategies and innovation driving the beer market
IWSR analyses the strategies and innovation driving the beer market
The large heritage low-alcohol segment is losing share to no-alcohol, as new big brand and craft products come to market
The UK stands out as one of the world’s most dynamic markets for no/low-alcohol
Spirits continue to grow led by agave and whisky, while moderation trend fuels no-alcohol beer and lower ABV options across RTDs and wine
New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products
IWSR data shows shifts in the key trends shaping the global industry
With its ban on the sale and consumption of alcohol, Saudi Arabia has traditionally been a low priority for beverage alcohol companies, but that could change.
Consumers opt for moderation and selective consumption as key economising strategies amidst rising inflation
IWSR data shows early signs of down-trading in select categories
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
In addition to reducing the impact of packaging and production processes, brands are increasingly examining the impact of their raw ingredients, too
IWSR analyses the drivers and outlook of the global beer category
IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.
IWSR analyses the RTD opportunity and market landscape