5 key trends that will shape the global beverage alcohol market in 2021
IWSR evaluates the trends and market forces driving the global beverage alcohol industry
IWSR evaluates the trends and market forces driving the global beverage alcohol industry
After being hit hard by Covid-19, global consumption of still and sparkling wine is expected to bounce back in 2021. IWSR analyses which trends will be driving the market.
With more consumers remaining at home this Dry January, there is an opportunity for the no- and low-alcohol category to further cement its position in drinking repertoires, IWSR insight shows
IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020
US forecast to overtake China to become world’s largest beverage alcohol ecommerce market by end of 2021
IWSR speaks with Rich Wood, head bartender at zero-waste cocktail bar Scout, about bringing the zero-waste philosophy into practice
As Covid-19 prompts consumers to increasingly shift to on-the-go drink offerings, IWSR looks at how the canned wine space is evolving
New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further
Innovation is sustaining brands during Covid-19, but producers are having to radically rethink where and how these products are sold
Heritage and provenance play a vital role in the development of beverage categories, but they offer no guarantee of achieving global success without the support and investment of multinational drinks companies.
Expect to see more hard seltzers tapping into Autumnal flavour trends, as well as hyper-local variants and more niche seasonal flavours
In markets around the world, one of the legacies of Covid-19 will be a consumer now proficient in buying beverage alcohol online
China’s baijiu producers are increasingly targeting overseas markets, not so much for their revenue potential, but – paradoxically – to boost their reputation and standing among consumers at home.
Key highlights from IWSR's latest Covid-19 Market Impact Snapshot report
Logan Plant, founder of Beavertown Brewery, discusses the craft beer movement and the impact of Covid-19