Small-batch producers are forced to be creative in order to survive
As the Covid-19 pandemic unfolds, changes in consumer behaviour are highlighting implications for the medium- and long- term viability and structure of the craft sector.
Analysis
Analysis
Near Complete Loss of Global On-Trade Has Yet to be Fully Offset by Other Channels
IWSR assesses the ongoing impact of Covid-19 across key markets
Analysis
Brands adapt social media strategies to maintain relevancy amidst COVID-19
Community and honesty are currently more important than lifestyle and image on social media
Analysis
For a resilient ecommerce strategy: think market, not channel
As we see more innovation, investment and consumers moving into the online space, brand owners need to view ecommerce as a market in its own right.
Analysis
Consumer demand for carbon neutrality drives innovation across wine, beer and spirits
Concern for the environment has never been greater, and drinks producers are increasingly addressing their impact on the planet.
Analysis
The trends that defined 2019 for IWSR's analysts
IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience
Analysis
Hard seltzers, opportunity in Africa and tariff troubles
Highlights from the IWSR Forecasting the Future Seminar in London
Analysis
New occasions and female empowerment drive change in the South African drinks market
Women in South Africa present drinks brands with an opportunity to invest in new markets in the region and expand category offerings.
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
