Drinking in an economic downturn
IWSR analyses the impact of the 2008 financial crash on the beverage alcohol industry and assesses whether similar patterns may unfold in the wake of Covid-19
Analysis
Analysis
Covid-19 spurs ecommerce channel development in new markets
Covid-19 has spurred industry stakeholders to invest in and develop the alcohol ecommerce environment in countries where this channel was previously under-developed.
Analysis
Consumers may be slow to return to the on-premise even as regulations ease
Even as restaurants and bars slowly start to open in some markets, there are signs that easing restrictions has not been met with overwhelming enthusiasm
Analysis
RTDs resonate with consumers looking for a taste of the on-premise during lockdown
The IWSR analyses the potential of the Ready-to-Drink category and its appeal to consumers looking for convenience and sophisticated flavours
Analysis
Near Complete Loss of Global On-Trade Has Yet to be Fully Offset by Other Channels
IWSR assesses the ongoing impact of Covid-19 across key markets
Analysis
Status spirits provide growth opportunities and resilience to economic uncertainty
While the long-term impact of COVID-19 on beverage alcohol is yet to be fully known, one segment of the industry that historically tends to be resistant to economic uncertainty is “status spirits,” brands that retail for US$100 or more.
Analysis
Will current shifts in consumer behaviour permanently disrupt the beverage alcohol industry?
The IWSR identifies six key trends that are growing in significance amidst COVID-19, and analyses their potential for long term disruption
Analysis
Brands adapt social media strategies to maintain relevancy amidst COVID-19
Community and honesty are currently more important than lifestyle and image on social media
Analysis
Social drinking at a time of social distancing
As people move their drinking and social habits to the online world, social media content & engagement that offers a sense of discovery, community and social giving will do well in today’s climate.
Analysis
For a resilient ecommerce strategy: think market, not channel
As we see more innovation, investment and consumers moving into the online space, brand owners need to view ecommerce as a market in its own right.
News
The IWSR Announces Plans to Launch a Risk Assessment Model for the Coronavirus
The IWSR Coronavirus Risk Assessment Model will give industry leaders the clarity needed to confidently respond to a serious event with global implications
Analysis
Micro trend: indigenous ingredients
Indigenous ingredients native to a particular location offer brands a distinctive and unique selling point. These can vary from fruits and vegetables to herbs and spices, and they’re on the rise.
Analysis
Baijiu: the largest spirits category the US has never heard of
Can baijiu be successful in the US? IWSR analyses the spirit’s potential
Analysis
Japan and Australia are the markets to watch for sparkling wine
Italy, Germany and the US lead the global sparkling wine category, as Japan and Australia emerge as key markets to watch
Analysis
Diageo’s cautious outlook for 2020 reflects the geopolitical issues impacting the industry at large
The core issue affecting beverage alcohol suppliers recently has not so much been a difficult trading environment per se, but the sheer uncertainty geopolitical issues have created
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
