Radius 2019 Trend Predictions: Non-Alcoholic Dark Spirits

The rapid growth of this burgeoning category has so far been lacking in product variety, with the majority of launches focused on white-spirit substitutes – specifically gin. And with most non-alcoholic spirits thus far crafted from the distillation of botanicals, that makes sense. But as the category grows and drinks makers look to achieve a point of difference over their rivals in an increasingly busy space, we can expect dark spirit substitutes to emerge. Indeed, Radius is aware that a number of major players are already experimenting to develop the perfect formula.

Why haven’t many come to market already? That’s all down to production methods: it is fundamentally much trickier to replicate the taste of products such as whisky and rum than their botanical white spirit counterparts. So, the question really is, who will be first to make a major splash?

Radius, the IWSR’s innovation tracker, brings you the latest product launches and new consumer trends driving the market. Available online or as quarterly trend reports.

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