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Hard seltzers: A beverage alcohol category or lifestyle movement?
IWSR assesses whether the hard seltzer category has morphed into a lifestyle movement, and if so, what implications does this have for brand owners competing in this space?
What we do
[table id=2 responsive=stack /] Leaders from across the global beverage alcohol industry rely on our data to: Understand the current and future market for beverage alcohol across wine, spirits, beer,...
Covid-19 will create far-reaching impact on global beverage alcohol consumption
IWSR assesses the impact of Covid-19 on six key macro trends driving and shaping the global beverage alcohol industry
Opportunities for Japan’s No-Alcohol Segment [Infographic]
In July 2020, the first non-alcoholic bar opened in Japan. IWSR looks at what is driving the segment in the world’s 4th largest non-alcoholic beer market
‘Better for me, better for the world’ – could this be the trend of the future?
Younger LDA consumers are increasingly being drawn to beverage alcohol products that embody converging trends around wellbeing, provenance and environmental awareness
Easing out of lockdown: the consumer at the forefront
As governments ease lockdown restrictions for the on-premise, IWSR examines the role of the consumer across different markets
Will hard seltzers resonate with the UK market?
Volume consumption of hard seltzers in the US increased by 200% in 2019. As hard seltzers increasingly enter the UK market, IWSR assesses how brands may need to adapt their...
Easing out of restrictions: putting theory to the test
What considerations should brand owners take as restrictions begin to relax across global markets?
Global beverage alcohol is not expected to rebound until 2024
Global alcohol consumption grew last year, however, new IWSR research forecasts that Covid-19 will push 2019 volume gains back by 5 years
Cocktails to-go offer premium drinking experiences in lockdown
Cocktail take-away and delivery options are providing a lifeline to businesses during lockdown, but will the trend survive after regulations ease?
Consumers may be slow to return to the on-premise even as regulations ease
Even as restaurants and bars slowly start to open in some markets, there are signs that easing restrictions has not been met with overwhelming enthusiasm
Hard kombucha taps into the wellness wave
As the wellness trend shapes consumer purchasing decisions, IWSR analysts expect hard kombucha's popularity to increase, primarily driven by a consumer preference for mindful drinking and healthier lifestyles.
Can hard seltzers dominate outside the US?
The meteoric rise of hard seltzers, or hard sparkling water, in the US has been enabled by a confluence of trends. The IWSR analyses whether the drink's popularity could be...
Ready-to-Drink Alcohol Strategic Study
From flavour to function, the RTD category, including hard seltzers, is growing as consumer demand for convenience is growing at an ever-increasing pace. Driven by factors such as wellness, cocktail...
Japan and Australia are the markets to watch for sparkling wine
Italy, Germany and the US lead the global sparkling wine category, as Japan and Australia emerge as key markets to watch
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