Scotch whisky struggles to succeed in South Korea
With Edrington’s announcement to exit South Korea, IWSR analyses the market shifts driving the South Korean beverage alcohol industry
With Edrington’s announcement to exit South Korea, IWSR analyses the market shifts driving the South Korean beverage alcohol industry
On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at Pernod Ricard’s Champagne strategy and its role in helping to drive premiumisation within the category
IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip
IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience
US bartenders share the spirits, cocktails and flavours that are driving consumers' drinks choices
IWSR forecasts the ecommerce alcohol channel will be worth US$45.5bn across the top ten markets by 2024. What consumer behaviours are driving online purchases?
Highlights from the IWSR Forecasting the Future Seminar in London
Heading into 2020, a few key themes have emerged across the beverage alcohol industry. The IWSR’s US analysts summarise what trends will inform product innovation and consumer drinking habits.
IWSR explores the category leaders in the ecommerce channel, as well as the categories that have further opportunities for growth.
Rosé remains one of the most potent and far-reaching trends within the wine category. Its growth drivers are impactful reminders of how other alcohol categories can boost market penetration.
Ecommerce is a major growth channel for beverage alcohol and is forecast to be worth US$45.5bn by 2024, significantly outpacing the growth rate of total trade over the next five years.
Shifting global conditions present the rum category with challenges and opportunities for growth
Cocktails are critical offerings in the on-premise in Los Angeles and New York City, but it’s the sophistication of savoury ingredients that’s gaining traction.
Changing consumer habits and a growing middle class in China presents brands with an opportunity to widen their investments in the Chinese market
Within six years hard sparkling water, also known as hard seltzers, have grown to account for nearly half (43%) of all US mixed drinks - what impact is this trend having on the wider drinks market both in the US and globally?