5 key trends that will shape the global beverage alcohol market in 2021
IWSR evaluates the trends and market forces driving the global beverage alcohol industry
Analysis
Analysis
Are people really drinking more during the pandemic?
IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020
Analysis
How to tap into Asia-Pacific’s beverage alcohol opportunities: Ask Me Anything
IWSR answers your questions as part of our Ask Me Anything – Asia Pacific session
Analysis
Beverage alcohol ecommerce value grows by 42% in 2020, to reach US$24 billion
US forecast to overtake China to become world’s largest beverage alcohol ecommerce market by end of 2021
Analysis
Is the zero-waste movement a viable option for the on-premise?
IWSR speaks with Rich Wood, head bartender at zero-waste cocktail bar Scout, about bringing the zero-waste philosophy into practice
Analysis
Hard seltzers drive a resilient US beverage alcohol market in 2020
The country's dominant retail channel and the growth of the Ready-to-Drink (RTD) category, led by hard seltzers, has helped the US beverage alcohol market through the pandemic
Analysis
Beverage alcohol in 2020 performs better than expected
New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further
Analysis
How has consumer behaviour in the US changed during the pandemic?
Consumer alcohol consumption in the US during Covid-19 is a reflection of demographics, risk tolerance and appetite for variety
Analysis
What does the future of rosé look like in the US?
Interest in rosé wine continues to gather pace, as new product launches help to premiumise the category and as spirits tap into rosé-like attributes
Analysis
What’s driving tequila’s popularity in the US?
Consumer interest in tequila is boosting the spirits' popularity through the pandemic. IWSR analysts look at what's behind tequila's success, innovation driving the category, and considerations for tequila's future
Analysis
US channel splits will likely be permanently impacted by Covid-19
IWSR examines a trend towards off-premise gains over last 20+ years, now accelerated by on-premise losses
Analysis
The evolving role of the ecommerce market and digital experience [infographic]
IWSR assesses the evolution of the beverage alcohol ecommerce and digital space amidst Covid-19
Analysis
Hard seltzers: A beverage alcohol category or lifestyle movement?
IWSR assesses whether the hard seltzer category has morphed into a lifestyle movement, and if so, what implications does this have for brand owners competing in this space?
Analysis
Is Diageo’s acquisition of Aviation Gin a sign that M&A activity within the drinks industry is back on track?
With the onset of Covid-19, mergers and acquisitions (M&A) inevitably took a back seat as companies focused on operational activities.
Analysis
Badge drinking at home: the new down-trading? [Infographic]
A new form of at-home badge drinking in emerging markets is allowing consumers to down-trade financially without down-trading socially
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
