Cognac in China: reasons for optimism
Things were looking bleak for Cognac in its most important value market at the start of 2020. But as the on-trade opens in China, are there reasons to be optimistic about Cognac's future?
Analysis
Analysis
Will hard seltzers resonate with the UK market?
Volume consumption of hard seltzers in the US increased by 200% in 2019. As hard seltzers increasingly enter the UK market, IWSR assesses how brands may need to adapt their product offerings for the UK consumer
Analysis
Behind the celebrity-owned tequila craze in the US
From actors George Clooney and Dwayne “The Rock” Johnson to NBA legend Michael Jordan, tequila has caught the eye of a plethora of celebrities. IWSR assesses tequila's rise to fame.
Analysis
Status spirits provide growth opportunities and resilience to economic uncertainty
While the long-term impact of COVID-19 on beverage alcohol is yet to be fully known, one segment of the industry that historically tends to be resistant to economic uncertainty is “status spirits,” brands that retail for US$100 or more.
Analysis
Can emerging markets use gin’s UK success as a blueprint for growing the category locally?
IWSR analyses the potential for South Africa and Brazil to replicate gin's UK success
Analysis
Japan and Australia are the markets to watch for sparkling wine
Italy, Germany and the US lead the global sparkling wine category, as Japan and Australia emerge as key markets to watch
Preview
Sparkling Wine Grows Nearly 4% in the US in 2019
This Valentine’s Day, American consumers expected to profess their continued love for Champagne, Prosecco, and Cava
Analysis
IWSR's top 5 global beverage trends for 2020
IWSR looks at the global trends likely to shape the spirits, beer and wine categories around the world
Analysis
Does Fever-Tree’s profit warning signal the death of gin?
As Fever-Tree saw its shares plummet in Jan 2020, IWSR explores the future of gin and the challenges and opportunities facing Fever-Tree as it expands outside of the UK.
Analysis
Pernod Ricard drives its Champagne portfolio upwards
On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at Pernod Ricard’s Champagne strategy and its role in helping to drive premiumisation within the category
Analysis
Wine Consumption in US Declines for First Time in 25 Years [Infographic]
IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip
Preview
Bartenders highlight the most called-for brands in the on-premise across 15 key US cities
IWSR's US Bartender Strategic Study examines trends, most-mentioned brands, and top consumer preferences across the United States
Analysis
The trends that defined 2019 for IWSR's analysts
IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience
Interview
LVMH’s Champagne strategy drives innovation and new consumption occasions for the category
LVMH leaders share how their value-creation strategy is driving growth for their Champagne business
Analysis
IWSR’s top 5 US beverage trends for 2020
Heading into 2020, a few key themes have emerged across the beverage alcohol industry. The IWSR’s US analysts summarise what trends will inform product innovation and consumer drinking habits.
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
