How will the role of sommeliers and mixologists evolve due to Covid-19?
Sommeliers and mixologists around the world will likely see their roles become more multi-skilled, as technology becomes increasingly integrated into the on-premise experience
Analysis
Analysis
The evolving role of the ecommerce market and digital experience [infographic]
IWSR assesses the evolution of the beverage alcohol ecommerce and digital space amidst Covid-19
Analysis
Is Diageo’s acquisition of Aviation Gin a sign that M&A activity within the drinks industry is back on track?
With the onset of Covid-19, mergers and acquisitions (M&A) inevitably took a back seat as companies focused on operational activities.
Analysis
How resilient will the beverage alcohol industry be post Covid-19?
Despite the current unpredictability and the economic uncertainty of the ongoing pandemic, the beverage alcohol industry is showing real pockets of resilience
Analysis
Covid-19 will create far-reaching impact on global beverage alcohol consumption
IWSR assesses the impact of Covid-19 on six key macro trends driving and shaping the global beverage alcohol industry
Analysis
How Covid-19 is prompting city bars to evolve
City centres have been transformed by the coronavirus pandemic as more people work from home. IWSR looks at how the concept of a city bar may evolve post-Covid-19
Analysis
Six ways Brexit could change the way we trade wine
44% of all wine currently consumed in the UK is of European origin. What impact will Brexit have on the wine trade?
Analysis
How will an increasingly insular world impact the beverage alcohol industry?
Protectionist trade policies and a new climate of insularity are poised to hamper beverage alcohol brand owners as they start to bounce back from the impact of the Covid-19 pandemic
Analysis
How is alcohol legislation changing in the wake of the ecommerce boom?
As ecommerce develops into a critical channel for alcohol sales, IWSR looks at what legislative repercussions there might be in markets such as the EU, US and India
Analysis
Will brand owners divert resources from the on-premise?
The one-, three- and five-year plans that brand owners put together in the autumn of 2019 will now seem mostly irrelevant in our new world. How are brand owners reassessing their channel distribution?
Analysis
The on-premise takes a light-hearted approach to social distancing
Operators are developing creative solutions to enforce social distancing and to help make up for the lack of atmosphere in venues that are emptier due to capacity limits
Analysis
Easing out of lockdown: the consumer at the forefront
As governments ease lockdown restrictions for the on-premise, IWSR examines the role of the consumer across different markets
Interview
The road to recovery: a category outlook
As stakeholders across the global beverage alcohol industry refine and re-assess their business plans, Mark Meek, IWSR CEO, talks to Yahoo! Finance about the road to recovery
Analysis
Will hard seltzers resonate with the UK market?
Volume consumption of hard seltzers in the US increased by 200% in 2019. As hard seltzers increasingly enter the UK market, IWSR assesses how brands may need to adapt their product offerings for the UK consumer
Analysis
Easing out of restrictions: putting theory to the test
What considerations should brand owners take as restrictions begin to relax across global markets?
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
