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Analysis

Opportunities for Japan's No-Alcohol Segment [Infographic]

In July 2020, the first non-alcoholic bar opened in Japan. IWSR looks at what is driving the segment in the world’s 4th largest non-alcoholic beer market

Analysis

‘Better for me, better for the world’ – could this be the trend of the future?

Younger LDA consumers are increasingly being drawn to beverage alcohol products that embody converging trends around wellbeing, provenance and environmental awareness

Analysis

Star power: when does celebrity endorsement work?

As Cameron Diaz becomes one of the latest celebrities to move into the world of drinks, IWSR looks at which brands, categories and geographies are most benefiting from the influence of star power

Analysis

How will an increasingly insular world impact the beverage alcohol industry?

Protectionist trade policies and a new climate of insularity are poised to hamper beverage alcohol brand owners as they start to bounce back from the impact of the Covid-19 pandemic

Analysis

How is alcohol legislation changing in the wake of the ecommerce boom?

As ecommerce develops into a critical channel for alcohol sales, IWSR looks at what legislative repercussions there might be in markets such as the EU, US and India

Analysis

Will brand owners divert resources from the on-premise?

The one-, three- and five-year plans that brand owners put together in the autumn of 2019 will now seem mostly irrelevant in our new world. How are brand owners reassessing their channel distribution?

Analysis

The on-premise takes a light-hearted approach to social distancing

Operators are developing creative solutions to enforce social distancing and to help make up for the lack of atmosphere in venues that are emptier due to capacity limits

Analysis

Why will beer prove resilient in the aftermath of Covid-19?

IWSR examines the factors contributing to beer's recovery, and why beer may rebound better than wine and spirits post Covid-19

Analysis

Cognac in China: reasons for optimism

Things were looking bleak for Cognac in its most important value market at the start of 2020. But as the on-trade opens in China, are there reasons to be optimistic about Cognac's future?

Analysis

Easing out of lockdown: the consumer at the forefront

As governments ease lockdown restrictions for the on-premise, IWSR examines the role of the consumer across different markets

Analysis

Easing out of restrictions: putting theory to the test

What considerations should brand owners take as restrictions begin to relax across global markets?

Analysis

The spirits that will benefit the most as China reopens its night trade

Although consumer confidence is yet to fully return, the gradual ease back to “normality” brings with it the promise of an uplift for key spirits categories

Analysis

Global beverage alcohol is not expected to rebound until 2024

Global alcohol consumption grew last year, however, new IWSR research forecasts that Covid-19 will push 2019 volume gains back by 5 years

Analysis

Will the night trade adapt as the on-premise reopens?

As governments start to lay out frameworks for easing on-premise restrictions, it's the night trade, where crowds are core to the concept, that poses additional hurdles to overcome

Analysis

Covid-19 prompts historic alcohol ecommerce trials in India

Alcohol ecommerce trials in India could lay the groundwork for a permanent new sales channel in the world’s second-largest spirits consumption market

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