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Analysis

Growth opportunities for the low- and no-alcohol category

Outside of events like Sober for October and Dry January, is there potential for the low- and no-alcohol category to become mainstream?

Analysis

Does Fever-Tree’s profit warning signal the death of gin?

As Fever-Tree saw its shares plummet in Jan 2020, IWSR explores the future of gin and the challenges and opportunities facing Fever-Tree as it expands outside of the UK.

Analysis

Consumer demand for carbon neutrality drives innovation across wine, beer and spirits

Concern for the environment has never been greater, and drinks producers are increasingly addressing their impact on the planet.

Analysis

Pernod Ricard drives its Champagne portfolio upwards

On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at Pernod Ricard’s Champagne strategy and its role in helping to drive premiumisation within the category

Analysis

Wine Consumption in US Declines for First Time in 25 Years [Infographic]

IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip

Preview

Bartenders highlight the most called-for brands in the on-premise across 15 key US cities

IWSR's US Bartender Strategic Study examines trends, most-mentioned brands, and top consumer preferences across the United States

Analysis

The trends that defined 2019 for IWSR's analysts

IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience

Analysis

What consumers want: US bartenders divulge what’s driving sales in the on-premise

US bartenders share the spirits, cocktails and flavours that are driving consumers' drinks choices

Analysis

Hard seltzers, opportunity in Africa and tariff troubles

Highlights from the IWSR Forecasting the Future Seminar in London

Analysis

IWSR’s top 5 US beverage trends for 2020

Heading into 2020, a few key themes have emerged across the beverage alcohol industry. The IWSR’s US analysts summarise what trends will inform product innovation and consumer drinking habits.

Analysis

The categories succeeding in the ecommerce channel

IWSR explores the category leaders in the ecommerce channel, as well as the categories that have further opportunities for growth.

Interview

Zamora focuses its growth strategy on international expansion and product innovation

On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at how Cartagena, Spain-based Zamora is raising its international profile

Analysis

The largest markets in Ecommerce: Key trends from China, France and the US

Ecommerce is a major growth channel for beverage alcohol and is forecast to be worth US$45.5bn by 2024, significantly outpacing the growth rate of total trade over the next five years.

Analysis

Rum adapts to changes in environment and attitude

Shifting global conditions present the rum category with challenges and opportunities for growth

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