The evolution of the Martini
IWSR is tracking renewed interest in the Martini, driven by innovation in the cocktail’s core ingredients, serves, and changing consumer attitudes
IWSR is tracking renewed interest in the Martini, driven by innovation in the cocktail’s core ingredients, serves, and changing consumer attitudes
IWSR tracks consumer sensitivity to price changes across total beverage alcohol
IWSR analyses the performance and outlook for the US wine market
Early findings from IWSR’s Consumer Barometer Price Sensitivity Wave 2 Tracker
IWSR analyses innovation within the global no-alcohol market, including the influence of the cocktail trend and the pre-dinner occasion
Growth will continue, with particularly strong prospects for beer and spirits
IWSR analysis shows that long-term challenges persist, but premiumisation continues and there are signs of a post-Covid rebound in some markets
IWSR analyses the strategies and innovation driving the beer market
IWSR investigates the flavours driving spirits innovation, from saline notes to twists on nostalgic serves
IWSR analyses the demographic and lifestyle trends driving the US wine industry, investigating why wine consumption dipped in 2022, even though the wine drinking population grew.
Increasing consumer awareness, NPD, and greater product availability drive opportunities for no/low-alcohol in the US
Spirits continue to grow led by agave and whisky, while moderation trend fuels no-alcohol beer and lower ABV options across RTDs and wine
New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products
IWSR data shows shifts in the key trends shaping the global industry