Premiumisation continues across beverage alcohol, but shows signs of slowing down in Q4 2022 onwards
IWSR data shows early signs of down-trading in select categories
Analysis
Analysis
Beverage alcohol ecommerce value to grow by a third over the next five years, despite weaker macroeconomic outlook
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
Analysis
Growing trend for upcycled ingredients in beverage alcohol
In addition to reducing the impact of packaging and production processes, brands are increasingly examining the impact of their raw ingredients, too
Analysis
Key trends driving the US spirit-based RTD segment in 2022 and beyond
Product innovation, a growing consumer base, and greater product availability, are all driving the spirit-based RTD segment in the US
Analysis
Consumers turn to “selective uptrading” amidst rising inflation
Early findings from IWSR’s Consumer Price Sensitivity Barometer
Analysis
The Rise of Alternative Agave-Based Spirits
Tapping into consumer demand for tequila and mezcal, brand owners are increasingly investing in alternative agave spirits.
Analysis
Why is Brown-Forman investing in the premium rum category?
IWSR analyses the outlook of the premium-and-above rum market
Analysis
Led by spirit-based RTDs, value growth of ready-to-drink category outpaces volume growth
RTD category value will increase by an additional US$11.6bn over the next five years
Analysis
Premiumisation surged during Covid; will it continue?
IWSR analyses the drivers for premiumisation in recent years and how the current economic climate may impact the trend
Analysis
Growth drivers for the global beer industry in 2022 and beyond
IWSR analyses the drivers and outlook of the global beer category
Analysis
Sources of innovation in dynamic no-alcohol markets
Germany dominates no-alcohol volumes, but the greatest innovation in the no-alcohol space is to be found in smaller dynamic markets
Analysis
Cocktail culture is driving the evolution of the spirit-based RTD segment in the US
As the RTD category in the US becomes more established, growth rates are moderating, and brand owners are increasingly focusing on premiumisation opportunities
Analysis
A focus on value over volume will drive growth across beverage alcohol
IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.
Analysis
The rise of pink tequila
Tequila is the latest category to join the pink liquid drinks trend, as producers explore different methods for giving their spirit a touch of colour, and sometimes additional flavour
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
