Badge drinking at home: the new down-trading? [Infographic]
A new form of at-home badge drinking in emerging markets is allowing consumers to down-trade financially without down-trading socially
A new form of at-home badge drinking in emerging markets is allowing consumers to down-trade financially without down-trading socially
Despite the current unpredictability and the economic uncertainty of the ongoing pandemic, the beverage alcohol industry is showing real pockets of resilience
IWSR assesses the impact of Covid-19 on six key macro trends driving and shaping the global beverage alcohol industry
City centres have been transformed by the coronavirus pandemic as more people work from home. IWSR looks at how the concept of a city bar may evolve post-Covid-19
Younger LDA consumers are increasingly being drawn to beverage alcohol products that embody converging trends around wellbeing, provenance and environmental awareness
With the cinnamon whisky space nearing saturation, a disruptor is taking the category by storm – peanut butter-flavoured whisky.
As ecommerce develops into a critical channel for alcohol sales, IWSR looks at what legislative repercussions there might be in markets such as the EU, US and India
The one-, three- and five-year plans that brand owners put together in the autumn of 2019 will now seem mostly irrelevant in our new world. How are brand owners reassessing their channel distribution?
Global alcohol consumption grew last year, however, new IWSR research forecasts that Covid-19 will push 2019 volume gains back by 5 years
IWSR assesses the ongoing impact of Covid-19 across key markets
Global spirits firms are harnessing their ecommerce prowess during the coronavirus pandemic, ensuring they have the right structures and strategies in place to meet demand as much of the world remains in lockdown.
While the long-term impact of COVID-19 on beverage alcohol is yet to be fully known, one segment of the industry that historically tends to be resistant to economic uncertainty is “status spirits,” brands that retail for US$100 or more.
The IWSR identifies six key trends that are growing in significance amidst COVID-19, and analyses their potential for long term disruption
The category's popularity extends beyond St. Patrick’s Day as new brands continue to come to market
The core issue affecting beverage alcohol suppliers recently has not so much been a difficult trading environment per se, but the sheer uncertainty geopolitical issues have created