Wine Consumption in US Declines for First Time in 25 Years [Infographic]
IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip
IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip
Heading into 2020, a few key themes have emerged across the beverage alcohol industry. The IWSR’s US analysts summarise what trends will inform product innovation and consumer drinking habits.
Gin led the way in consumers' appreciation of botanicals. Now, driven by the trend toward health and wellbeing, botanicals are appearing in categories further afield, including wine, beer and spirits.
IWSR forecasts the category to reach 1.9bn hectolitres by 2023, strengthened by craft and low/no alcohol beer
While the rest of the non-alcoholic category continues to expand in terms of variety, non-alcoholic spirits have not
The shift away from sugary sports drinks has taken a surprising turn