IWSR predicts material opportunities for increased premiumisation of beverage alcohol consumption in key markets & categories post-Covid-19
Significant premiumisation opportunities exist, but need to be adapted to market nuance
Significant premiumisation opportunities exist, but need to be adapted to market nuance
In some markets, Covid-19 prompted an unexpected shift in select spirits & wine categories, either reversing long-term declines or boosting growth paths.
IWSR looks at how the two sectors vary, and why more draconian policies for alcohol could be counterintuitive
IWSR looks at how the beverage alcohol industry landscape could change if Pernod Ricard and Brown-Forman were to merge
Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.
IWSR analyses the drivers and evolution of the UK's alcohol ecommerce channel
IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.
Alcohol brands in travel retail are facing a number of fundamental short- and long-term shifts as a result of the impact of Covid-19 on the channel
As restrictions imposed during the pandemic ease across the UK, IWSR asks how the on-premise business model will change
A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours
Changing market forces have prompted some whisky producers to question the way in which whiskies are made, packaged and marketed
Driven by Covid-19 lockdowns and closure of the on-premise, the rise of the at-home occasion has helped consumers reconnect with wine
As the RTD market (which includes FABs, hard seltzers, premix cocktails and long drinks) continues to grow, brand owners are changing the way they position their brands
IWSR analyses the outlook for the global beer category
As wine, beer and spirits producers from Asia look to diversify and expand their businesses, IWSR examines what it takes for them to succeed at an international level