Brands adapt social media strategies to maintain relevancy amidst COVID-19
Community and honesty are currently more important than lifestyle and image on social media
Analysis
Analysis
Familiar brands and large-size formats drive US consumers’ alcohol purchasing decisions
Despite recent government directives to stay at home, US beverage alcohol sales are buoyant as a result of shifts to ecommerce delivery and click-and-collect options
Analysis
How the US Beverage Alcohol Industry is Responding to the COVID-19 Crisis
The US alcohol industry accounts for 2.5 million jobs nationally across manufacturers, distributors and retailers. Industry stakeholders are stepping up to support their communities and to urge Congress to offer relief
News
The IWSR Announces Plans to Launch a Risk Assessment Model for the Coronavirus
The IWSR Coronavirus Risk Assessment Model will give industry leaders the clarity needed to confidently respond to a serious event with global implications
Analysis
When does eco-packaging fail the environment?
As ethical consumption continues to rise, the IWSR analyses eco-packaging innovation and the role it plays in the larger conversation around environmental sustainability
Analysis
Veganism inspires drinks brands to innovate
As more and more people eliminate animal-derived ingredients from their diets, the focus on vegan drinks and cocktail ingredients is increasing too – and there’s an opportunity for brand owners to set themselves apart by highlighting this to consumers.
Analysis
Growth opportunities for the low- and no-alcohol category
Outside of events like Sober for October and Dry January, is there potential for the low- and no-alcohol category to become mainstream?
Analysis
Consumer demand for carbon neutrality drives innovation across wine, beer and spirits
Concern for the environment has never been greater, and drinks producers are increasingly addressing their impact on the planet.
Analysis
Wine Consumption in US Declines for First Time in 25 Years [Infographic]
IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip
Analysis
Carbonated Cocktails Drive Innovation in Classic Mixed Drinks and RTD's
With the RTD category booming, carbonation is adding zing and nuance to cocktails both on-premise and within the RTD space.
Analysis
Spirits Forecasted to Lead ‘Share of Servings’ by 2030 in the US
IWSR forecasts show that spirits are on trend to take over beer in percentage share of pure alcohol servings
Analysis
Radius Trend: Altitude-Adapted Drinks
How drinks manufacturers are enhancing the travel experience by experimenting with product innovation for air travel
Interview
An alcohol-free beer boost for Heineken and Carlsberg in 2019
Boosting on-trade visibility of alcohol-free beer proves a winning strategy
Analysis
As the Craft Beer Market Matures, Brewers Look Outside Traditional Beer to Maintain Share
Craft beer volumes continue to grow at the total category level (+2.1% FY18), though increases have slowed in recent years (+8.5% FY17, +6.8% FY16, +9.1% FY15) according to the latest figures from IWSR.
Analysis
Radius Trend: Mexican-Style Beer
Brewers in the US are increasingly taking inspiration from their neighbours south of the border, creating Mexican-style lagers as well as drawing on the country’s traditional flavours and ingredients to make new beers.
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
