New ready-to-drink products promote “pure ingredients” as category evolves

As the RTD market (which includes FABs, hard seltzers, premix cocktails and long drinks) continues to grow, brand owners are changing the way they position their brands

What’s driving growth in the no- and low-alcohol space?

No- and low-alcohol products are gaining share within total beverage alcohol, with growth expected to continue

What does Dry January look like during a pandemic?

With more consumers remaining at home this Dry January, there is an opportunity for the no- and low-alcohol category to further cement its position in drinking repertoires, IWSR insight shows

Are people really drinking more during the pandemic?

IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020

What’s driving RTD innovation in the US?

IWSR looks at what opportunities there are for premiumisation and diversification within the RTD space in the US

Beverage alcohol in 2020 performs better than expected

New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further

Cocktails to-go offer premium drinking experiences in lockdown

Cocktail take-away and delivery options are providing a lifeline to businesses during lockdown, but will the trend survive after regulations ease?

Ready-to-Drink Alcohol Strategic Study

From flavour to function, the RTD category, including hard seltzers, is growing as consumer demand for convenience is growing at an ever-increasing pace. Driven by factors such as wellness, cocktail...

Are Tariffs an Opportunity for Canadian Whisky?

With US whiskey now burdened by punitive tariffs in key markets, the time is right for a pioneering Canadian whisky brand to push into new markets.

The unsung growth of international wines

It is well understood that the global drinks market is undergoing premiumisation; however, it is the premiumisation of wine specifically that is grabbing attention

Worldwide Alcohol Consumption Declines -1.6%

IWSR press release preview

Will THC-infused drinks challenge beverage alcohol in the US?

IWSR talks to Victor Jerez, COO of Californian cannabis group Cannabiniers

No- and Low-Alcohol Strategic Study

IWSR No- and Low-Alcohol Strategic Study provides critical insight into how some drinkers are drinking less alcohol around the globe, some drinkers don’t drink at all and some never have,...
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