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Sources of RTD innovation
New RTD products are increasingly driven by sustainability, flavour and premiumisation trends
Gin growth to come from non-traditional markets
As the gin boom cools in established markets such as the UK and Spain, growth opportunities emerge in a number of non-traditional markets, including Brazil and India.
Innovators in no/low-alcohol aim to build on the category’s success in the US
With consumer interest and acceptance growing, and companies innovating to push the category forward, the future looks bright for no/low alcohol drinks in the US
Fewer younger LDA drinkers are entering the wine category – does it matter?
As wine faces increasing competition, brand owners need to engage an evolving audience
The key drivers shaping no/low-alcohol go-to-market strategies
Many brand owners are taking a two-pronged approach to investing in the no/low-alcohol space
Premiumisation and the rise of RTDs drive shifts in category share
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations
No- and Low-Alcohol in Key Global Markets Reaches Almost US$10 Billion in Value
No/low alcohol continues to outperform full-alcohol and increase share of the total beverage alcohol market
Drinks companies diversify as category lines blur
Drinks companies are responding to evolving consumer behaviours by moving into previously unexplored categories to diversify their portfolio and mitigate risk
RTD volume share expected to double in next five years in top markets
Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025
The ‘inverse-V’ shape of Covid-19
In some markets, Covid-19 prompted an unexpected shift in select spirits & wine categories, either reversing long-term declines or boosting growth paths.
Global beverage alcohol expected to gain +3% volume in 2021
Resilience in key markets and brand owners’ swift response to changing market conditions leads IWSR to forecast alcohol consumption to grow by +1.5% CAGR 2021-2025
Do consumers prefer no-alcohol over low-alcohol products?
IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.
Covid-19 prompts short- and long-term shifts in global travel retail
Alcohol brands in travel retail are facing a number of fundamental short- and long-term shifts as a result of the impact of Covid-19 on the channel
The at-home occasion reignites wine’s appeal
Driven by Covid-19 lockdowns and closure of the on-premise, the rise of the at-home occasion has helped consumers reconnect with wine
Research finds untapped occasions for no/low alcohol category
There is an opportunity for no/low alcohol brands to compete in new spaces unavailable to traditional strength alcohol
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