Key Trends Driving the Global Beverage Alcohol Industry in 2022
IWSR analyses the key drivers that will shape the global market landscape in 2022
Analysis
Analysis
Led by the US, beverage alcohol ecommerce value expected to grow +66% across key markets 2020-2025
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
Analysis
How will activation strategies for no/low-alcohol spirits evolve?
IWSR analyses how channel distribution and marketing plans for no/low spirits may change as the on-premise returns in key markets
Analysis
IWSR predicts material opportunities for increased premiumisation of beverage alcohol consumption in key markets & categories post-Covid-19
Significant premiumisation opportunities exist, but need to be adapted to market nuance
Analysis
Covid-19 prompts short- and long-term shifts in global travel retail
Alcohol brands in travel retail are facing a number of fundamental short- and long-term shifts as a result of the impact of Covid-19 on the channel
Analysis
A “sporadic” year for global travel retail prompts brand owners to rethink the retail experience
Pernod Ricard’s CEO of Global Travel Retail is optimistic about the future of the travel retail market despite this year’s negative trends
Analysis
Are people really drinking more during the pandemic?
IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020
Analysis
Will Covid-19 disrupt premiumisation trends in the Global Travel Retail channel?
IWSR investigates the changes shaping the channel, the challenges drinks brands face on the road to recovery and how they may need to pivot post-Covid-19
Analysis
Beverage alcohol in 2020 performs better than expected
New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further
Analysis
Paper bottle innovation brings sustainable packaging to the forefront
IWSR research shows that environmental concerns are having an increasing influence on consumer purchasing decisions
Analysis
Global beverage alcohol is not expected to rebound until 2024
Global alcohol consumption grew last year, however, new IWSR research forecasts that Covid-19 will push 2019 volume gains back by 5 years
Analysis
Drinking in an economic downturn
IWSR analyses the impact of the 2008 financial crash on the beverage alcohol industry and assesses whether similar patterns may unfold in the wake of Covid-19
Analysis
Will current shifts in consumer behaviour permanently disrupt the beverage alcohol industry?
The IWSR identifies six key trends that are growing in significance amidst COVID-19, and analyses their potential for long term disruption
Analysis
For a resilient ecommerce strategy: think market, not channel
As we see more innovation, investment and consumers moving into the online space, brand owners need to view ecommerce as a market in its own right.
News
The IWSR Announces Plans to Launch a Risk Assessment Model for the Coronavirus
The IWSR Coronavirus Risk Assessment Model will give industry leaders the clarity needed to confidently respond to a serious event with global implications
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
