Cocktails are critical offerings in the on-premise in Los Angeles and New York City, but it’s the sophistication of savoury ingredients that’s gaining traction.
Within six years hard sparkling water, also known as hard seltzers, have grown to account for nearly half (43%) of all US mixed drinks - what impact is this trend having on the wider drinks market both in the US and globally?
Growth in still wine has been slowing down over the past few years, prompting US wineries to drive packaging and brand innovation, as well as on-premise experiences, to increase their appeal to younger consumers.
Amazon's launch of its own-label spirits brand and its debut gin is of no surprise to IWSR analysts. The scale of Amazon’s ambitions, however, is worth closer examination.
With the RTD category booming, carbonation is adding zing and nuance to cocktails both on-premise and within the RTD space.
In a reactionary political climate, alcohol producers are having to acquaint themselves with a global trading environment where tariffs are the norm and can be implemented indiscriminately and at short notice.
IWSR forecasts show that spirits are on trend to take over beer in percentage share of pure alcohol servings
Once predominantly focused on the younger market and value offerings, the ‘ready-to-drink’ (or ‘RTD’) category has undergone a resurgence, with lifestyle-led launches, diverse new product development, and carefully styled packaging. And it’s booming as a result.
With US whiskey now burdened by punitive tariffs in key markets, the time is right for a pioneering Canadian whisky brand to push into new markets.
It is well understood that the global drinks market is undergoing premiumisation; however, it is the premiumisation of wine specifically that is grabbing attention
Craft beer volumes continue to grow at the total category level (+2.1% FY18), though increases have slowed in recent years (+8.5% FY17, +6.8% FY16, +9.1% FY15) according to the latest figures from IWSR.
Brewers in the US are increasingly taking inspiration from their neighbours south of the border, creating Mexican-style lagers as well as drawing on the country’s traditional flavours and ingredients to make new beers.
IWSR interviews Diageo’s Global Head of Innovation, Michael Ward
IWSR press release preview
Industry leaders are setting their sights on tequila as the new spirit to undergo ‘premiumisation’
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