Pernod Ricard expands online strategy to Africa
With half a billion middle-class consumers to target, it’s no surprise Africa is Pernod Ricard’s ‘new frontier’
With half a billion middle-class consumers to target, it’s no surprise Africa is Pernod Ricard’s ‘new frontier’
IWSR talks to Victor Jerez, COO of Californian cannabis group Cannabiniers
The category is evolving again, with a number of new styles emerging that are moving firmly away from the long established race to be the most bitter, fruity, or hazy
The remarkable growth of sparkling wine in the UK will continue, forecasts the latest market analysis from the IWSR Vinexpo Report 2012-2022
The IWSR interviews Jenny Syddall, Carlsberg’s Global Insights and Analytics director
The resilience of the brand can be attributed to its global brand recognition, steady marketing and innovation efforts
The perfume and drinks worlds have enjoyed a close relationship for years. But in 2019, expect the sensorial relationship between taste and smell to be tapped into by ever more drinks makers
When is a wine a cider, and a cider a wine? Hybrid wine, beer and cider products that defy easy categorisation are on the rise
While the rest of the non-alcoholic category continues to expand in terms of variety, non-alcoholic spirits have not
The tectonics of the alcoholic drinks market are shifting in the developed world. Younger drinkers are increasingly shunning the sector or drinking less
A top-notch acquisition for Asahi comes out of the blue, though all involved may just be far into the black in the not-too-distant future in this financial power-play
Expect further global hubs to emerge, creating regionally specific products, with uniquely local ingredients