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Hard seltzers, opportunity in Africa and tariff troubles
Highlights from the IWSR Forecasting the Future Seminar in London
Hard Seltzers: The dramatic rise and global opportunity of hard sparkling water
Within six years hard sparkling water, also known as hard seltzers, have grown to account for nearly half (43%) of all US mixed drinks - what impact is this trend...
New occasions and female empowerment drive change in the South African drinks market
Women in South Africa present drinks brands with an opportunity to invest in new markets in the region and expand category offerings.
Trend: Floral Flavourings
Floral flavours are cropping up in everything from new RTDs to craft beers, and are increasingly included in the botanical mixes of emerging gins as headline ingredients.
Trend: Hard Tea & Coffee
The global ready-to-drink coffee and tea categories are expanding, and within that, brands are launching alcoholic takes on cold brew, lattes, green tea and more
Spirits Forecasted to Lead ‘Share of Servings’ by 2030 in the US
IWSR forecasts show that spirits are on trend to take over beer in percentage share of pure alcohol servings
Eco-Packaging Trends Across Spirits, Wine and Beer
As the general public becomes increasingly aware of single-use plastics and their environmental impact, drinks producers are eager to be seen to be doing their part.
Radius Trend: Watermelon
Associated with light, summer refreshment, watermelon is a trending flavour for summer launches.
The volatility of the Indian whisky market
IWSR data showed double-digit growth for Indian whisky last year, and this market continues to expand despite considerable roadblocks
Radius Trend: Hard kombucha
The prevailing trend toward holistic health has shot nutritionally rich probiotic drinks into the mainstream, and is now driving demand for alcoholic versions
Ready-to-drink alcoholic teas are a hot commodity in the US
Similar to coffee, tea has enjoyed rapid premiumisation with brands like Tea Forte and Tevana. The health benefits of tea-drinking coupled with category innovation in packaging and flavour have...
No- and Low-Alcohol Strategic Study
IWSR No- and Low-Alcohol Strategic Study provides critical insight into how some drinkers are drinking less alcohol around the globe, some drinkers don’t drink at all and some never have,...
Press Releases
IWSR announces appointment of Dan Medlock as CFO (February 2024) No-alcohol share of overall alcohol market expected to grow to nearly 4% by 2027 Dec 2023: Significant negative shift seen...
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