A focus on value over volume will drive growth across beverage alcohol
IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.
IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.
IWSR expects soju volumes to grow in a number of APAC markets over the next five years, as brand owners tap into K-pop and focus on flavour innovation
Tequila is the latest category to join the pink liquid drinks trend, as producers explore different methods for giving their spirit a touch of colour, and sometimes additional flavour
Although the cider market faces two main challenges in the years ahead, its outlook is relatively buoyant
New RTD products are increasingly driven by sustainability, flavour and premiumisation trends
As the gin boom cools in established markets such as the UK and Spain, growth opportunities emerge in a number of non-traditional markets, including Brazil and India.
Global Travel Retail aligns more closely with domestic activities
IWSR analyses the RTD opportunity and market landscape
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
IWSR analyses how alcohol consumption in the UK has changed between the Golden Jubilee year of 2002, the Diamond Jubilee of 2012, and this year’s Platinum Jubilee.
Japanese producers are invigorating the gin category with launches that explore native botanicals and alternate spirits bases, as well as a meticulous approach to blending
With consumer interest and acceptance growing, and companies innovating to push the category forward, the future looks bright for no/low alcohol drinks in the US
IWSR findings show that delivery speed is now a key battleground for online alcohol sales
Significant variations have developed both across and within markets in how different consumer groups shop online and what their priorities are
To capitalise on the growth of RTDs, some of the largest vodka brands have chosen the spritz serve for their RTD debuts