Can soju ride the Korean cultural wave to find success in global markets?
IWSR expects soju volumes to grow in a number of APAC markets over the next five years, as brand owners tap into K-pop and focus on flavour innovation
Analysis
Analysis
The rise of pink tequila
Tequila is the latest category to join the pink liquid drinks trend, as producers explore different methods for giving their spirit a touch of colour, and sometimes additional flavour
Analysis
Cider picks up pace with innovation cues from RTDs
Although the cider market faces two main challenges in the years ahead, its outlook is relatively buoyant
Analysis
Sources of RTD innovation
New RTD products are increasingly driven by sustainability, flavour and premiumisation trends
Analysis
Gin growth to come from non-traditional markets
As the gin boom cools in established markets such as the UK and Spain, growth opportunities emerge in a number of non-traditional markets, including Brazil and India.
Analysis
A new role for Global Travel Retail amidst rebound challenges
Global Travel Retail aligns more closely with domestic activities
Analysis
Why have Brown-Forman and Coca-Cola chosen Mexico for their RTD collaboration debut?
IWSR analyses the RTD opportunity and market landscape
Analysis
Global beverage alcohol rebounds, with value reaching US$1.17 trillion
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
Analysis
The Platinum Jubilee: What are Brits drinking in celebration, and how has this changed from past Jubilees?
IWSR analyses how alcohol consumption in the UK has changed between the Golden Jubilee year of 2002, the Diamond Jubilee of 2012, and this year’s Platinum Jubilee.
Analysis
Is Japanese gin a new growth trend for the gin category?
Japanese producers are invigorating the gin category with launches that explore native botanicals and alternate spirits bases, as well as a meticulous approach to blending
Analysis
Innovators in no/low-alcohol aim to build on the category’s success in the US
With consumer interest and acceptance growing, and companies innovating to push the category forward, the future looks bright for no/low alcohol drinks in the US
Analysis
Are consumers willing to pay more for faster delivery?
IWSR findings show that delivery speed is now a key battleground for online alcohol sales
Analysis
Ecommerce channel evolves into two overlapping worlds
Significant variations have developed both across and within markets in how different consumer groups shop online and what their priorities are
Analysis
Radius trend: Premium vodka spritz RTDs
To capitalise on the growth of RTDs, some of the largest vodka brands have chosen the spritz serve for their RTD debuts
Analysis
Flavour innovation trends for spirit-based RTDs in the US
Spirit-based RTDs are increasingly entering the US market, driven by consumer preference for the alcohol base and flavour options
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
