Radius trend: Premium vodka spritz RTDs
To capitalise on the growth of RTDs, some of the largest vodka brands have chosen the spritz serve for their RTD debuts
To capitalise on the growth of RTDs, some of the largest vodka brands have chosen the spritz serve for their RTD debuts
Spirit-based RTDs are increasingly entering the US market, driven by consumer preference for the alcohol base and flavour options
As wine faces increasing competition, brand owners need to engage an evolving audience
When international travel resumes, brand strategies targeting the Chinese consumer will be increasingly vital
Key take-aways from IWSR's LinkedIn Live Briefing on the outlook of the no/low-alcohol market
As vodka comes under the spotlight amidst Russia’s invasion of Ukraine, IWSR takes a deeper look at the Russian alcohol market
Many brand owners are taking a two-pronged approach to investing in the no/low-alcohol space
If leveraged effectively, NFTs could introduce brands to new ways of selling, as well as new ways of engaging with consumers
Spirit-based RTDs drive premiumisation cues
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations
New technology and the fast-growing no-alcohol segment are fuelling the rise of alcohol adjacencies in the US
No/low alcohol continues to outperform full-alcohol and increase share of the total beverage alcohol market
IWSR analyses the key drivers that will shape the global market landscape in 2022
In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms