Sources of innovation in dynamic no-alcohol markets
Germany dominates no-alcohol volumes, but the greatest innovation in the no-alcohol space is to be found in smaller dynamic markets
Germany dominates no-alcohol volumes, but the greatest innovation in the no-alcohol space is to be found in smaller dynamic markets
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
IWSR analyses how alcohol consumption in the UK has changed between the Golden Jubilee year of 2002, the Diamond Jubilee of 2012, and this year’s Platinum Jubilee.
With consumer interest and acceptance growing, and companies innovating to push the category forward, the future looks bright for no/low alcohol drinks in the US
Key take-aways from IWSR's LinkedIn Live Briefing on the outlook of the no/low-alcohol market
Many brand owners are taking a two-pronged approach to investing in the no/low-alcohol space
Spirit-based RTDs drive premiumisation cues
New technology and the fast-growing no-alcohol segment are fuelling the rise of alcohol adjacencies in the US
No/low alcohol continues to outperform full-alcohol and increase share of the total beverage alcohol market
IWSR analyses the key drivers that will shape the global market landscape in 2022
The global beer industry needs to sharpen its focus on no/low products, at-home consumption and product diversification to drive post-pandemic recovery
Beverage alcohol volume to grow over +2% in Asia Pacific in 2021
IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.
There is an opportunity for no/low alcohol brands to compete in new spaces unavailable to traditional strength alcohol
IWSR analyses the outlook for the global beer category