No- and Low-Alcohol in Key Global Markets Reaches Almost US$10 Billion in Value
No/low alcohol continues to outperform full-alcohol and increase share of the total beverage alcohol market
Analysis
Analysis
Key Trends Driving the Global Beverage Alcohol Industry in 2022
IWSR analyses the key drivers that will shape the global market landscape in 2022
Analysis
Who is really winning the category share game?
In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.
Analysis
Led by the US, beverage alcohol ecommerce value expected to grow +66% across key markets 2020-2025
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
Analysis
Drinks companies diversify as category lines blur
Drinks companies are responding to evolving consumer behaviours by moving into previously unexplored categories to diversify their portfolio and mitigate risk
Analysis
Craft Spirits Outpace Growth of Non-Craft Spirits in the US
Craft spirits achieve 7% value share of total US spirits market; share of market is expected to almost double by 2025
Analysis
Should spirits companies adopt FMCG strategies to win in hard seltzer space?
Spirits companies targeting hard seltzer success may need to fundamentally change their go-to-market and product development strategies.
Analysis
Should brand owners buy their way into ecommerce?
IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel
Analysis
How will activation strategies for no/low-alcohol spirits evolve?
IWSR analyses how channel distribution and marketing plans for no/low spirits may change as the on-premise returns in key markets
Analysis
Will social media increasingly impact alcohol choice?
As alcohol consumers increasingly move online, will they look to social media and other online sources for their alcohol choices and recommendations? Recent findings show that the trends are nuanced
Analysis
RTD volume share expected to double in next five years in top markets
Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025
Analysis
How has Covid-19 altered consumer attitudes in the US?
As the weight of the pandemic starts to lift, drinks brands will need to strategise according to evolving consumer behaviours
Analysis
Brewers turn to product diversification to secure long-term growth in the US
IWSR analyses the outlook of the beer industry in the US
Analysis
Hard Seltzers Are Evolving, Not Dying
IWSR analyses the evolution and future of the hard seltzer category in the US
Analysis
Vodka’s premiumisation challenges and convergence with hard seltzers
Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
