Opportunities for no/low drinks beyond the traditional alcohol occasion
Key take-aways from IWSR's LinkedIn Live Briefing on the outlook of the no/low-alcohol market
Key take-aways from IWSR's LinkedIn Live Briefing on the outlook of the no/low-alcohol market
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations
No/low alcohol continues to outperform full-alcohol and increase share of the total beverage alcohol market
IWSR analyses the key drivers that will shape the global market landscape in 2022
In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
Drinks companies are responding to evolving consumer behaviours by moving into previously unexplored categories to diversify their portfolio and mitigate risk
Spirits companies targeting hard seltzer success may need to fundamentally change their go-to-market and product development strategies.
IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel
IWSR analyses how channel distribution and marketing plans for no/low spirits may change as the on-premise returns in key markets
With the proposed alcohol tax reform in the UK set to put stronger ABV drinks at a competitive disadvantage, IWSR assesses what this could mean for future consumption
As alcohol consumers increasingly move online, will they look to social media and other online sources for their alcohol choices and recommendations? Recent findings show that the trends are nuanced
Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025
There is a recruitment shortfall amongst wine drinkers in the US and China. How can wine businesses engage LDA Gen Z wine drinkers?
The global beer industry needs to sharpen its focus on no/low products, at-home consumption and product diversification to drive post-pandemic recovery