Opportunities for no/low drinks beyond the traditional alcohol occasion
Key take-aways from IWSR's LinkedIn Live Briefing on the outlook of the no/low-alcohol market
Analysis
Analysis
Key stats: Russia’s alcohol market
As vodka comes under the spotlight amidst Russia’s invasion of Ukraine, IWSR takes a deeper look at the Russian alcohol market
Analysis
The key drivers shaping no/low-alcohol go-to-market strategies
Many brand owners are taking a two-pronged approach to investing in the no/low-alcohol space
Analysis
The emergence of alcohol-branded NFTs
If leveraged effectively, NFTs could introduce brands to new ways of selling, as well as new ways of engaging with consumers
Analysis
Tequila and vodka are the most popular bases for spirit-based RTDs in the US
Spirit-based RTDs drive premiumisation cues
Analysis
Premiumisation and the rise of RTDs drive shifts in category share
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations
Analysis
The growth of CBD and alcohol-adjacent drinks
New technology and the fast-growing no-alcohol segment are fuelling the rise of alcohol adjacencies in the US
Analysis
No- and Low-Alcohol in Key Global Markets Reaches Almost US$10 Billion in Value
No/low alcohol continues to outperform full-alcohol and increase share of the total beverage alcohol market
Analysis
Key Trends Driving the Global Beverage Alcohol Industry in 2022
IWSR analyses the key drivers that will shape the global market landscape in 2022
Analysis
Who is really winning the category share game?
In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.
Analysis
Led by the US, beverage alcohol ecommerce value expected to grow +66% across key markets 2020-2025
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
Analysis
Drinks companies diversify as category lines blur
Drinks companies are responding to evolving consumer behaviours by moving into previously unexplored categories to diversify their portfolio and mitigate risk
Analysis
Craft Spirits Outpace Growth of Non-Craft Spirits in the US
Craft spirits achieve 7% value share of total US spirits market; share of market is expected to almost double by 2025
Analysis
Should spirits companies adopt FMCG strategies to win in hard seltzer space?
Spirits companies targeting hard seltzer success may need to fundamentally change their go-to-market and product development strategies.
Analysis
Should brand owners buy their way into ecommerce?
IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
